The happiest consumers among those that plunk down for streaming services like Netflix and Hulu also subscribe to a traditional cable or satellite service, according to a new study from J.D. Power. As fears about cord-cutting weigh on the pay-TV business, about 60% of streaming customers still purchase some form of paid-TV service, according to the study, while 23% are "cord shavers" that have slimmed down their bundle. About 13% have cut the cable cord and 4% have never subscribed to pay TV and rely exclusively on streaming, according to the study, based on responses from nearly 4,000 customers during June and July. But consumer "satisfaction" for streaming services, such as Hulu, Netflix and Amazon Prime Instant Video, vary across these groups. Those who have cable packages are happiest about their streaming services, while satisfaction is lowest among cord cutters, closely followed by "cord nevers." While streaming services are certainly growing and reshaping the television industry, the results suggest consumers might still think of them as a complement to pay TV, according to Kirk Parsons, senior director and technology, media and telecom practice leader at J.D. Power.
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