Broadband Cable Association of Pennsylvania

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Audience measurement company Nielsen will offer networks and studios data on who is watching programs on streaming video-on-demand services such as Netflix. While Nielsen has tracked streaming and on-demand content since 2014, the new service announced Wednesday will for the first time give clients online viewership information about their own shows and movies and the programming of their competitors. The growth of streaming and on-demand services “has created demand from rights owners to understand the size and composition of audiences relative to other programs and platforms,” Megan Clarken, president of Nielsen’s Watch division, said in a statement. Seeing how other programs are faring could help networks and studios in negotiating deals with streaming services. Netflix, Hulu and Amazon have become a major revenue source for the television production business, which has seen its output of scripted programs double over the last 10 years.

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